Fitness DirectorSam Roberts
Fifteen years in health and fitness. Owned his own gym. Now he runs the floor and the programmes at 5EW, and lights up when he’s coaching.
Fifteen years coaching. One practice.
I want everyone walking out feeling more capable than when they walked in. That’s the whole job.
Sam came to coaching from nutrition. He has a bachelor’s degree in nutrition science and spent the early part of his career working with athletes on diet protocols, until he realised the diet was downstream of the training. He moved into personal training over a decade ago, owned his own studio for several years, and joined 5EW as Fitness Director in 2022.
What he’s known for, on the floor, is the long-haul client. People who have been training with him for five-plus years, who have moved through phases of life (pregnancies, injuries, business launches, kids leaving home) and whose programmes have evolved through all of it. He’s patient, he’s direct, and he reads a room before he reads a workout.
Outside of coaching, he runs the gym’s training education programme, mentors the junior coaches, and is responsible for the online coaching arm of the business.
When you can train with Sam.
Times shift each block as members rotate. Confirm at booking.
What clients say about Sam.
Matt, Sam and the team walk the walk and talk the talk.
My trainer Sam is a gun. Knows his stuff inside out and is always available to switch times for our 1-1 as needed due to work and family.
I have monthly check ins with my PT Sam who reviews my progress and then gives me a nutrition plan and a training program. It feels more like a partnership and is very different to what I have experienced at other gyms.
The staff are all great and the PT’s are all very friendly and knowledgeable and seem to have an edge in specialisation in their own way. Their head trainer Sam is a wealth of experience and knowledge and I trained under him and his younger padawan Ethan, both who helped me take huge leaps into a more integrated and stronger body.
Want a coach who reads you like a programme? Meet Sam.
A 45-minute consult, on the gym floor, with Sam himself. No commitment.
Fitzroy North · Clifton Hill · Carlton North · Since 2013